Latte
No. 21A light ivory beige. A neutral tone that looks soft and creamy.
NEW · Launching in NovemberSoo:Tree BB Cream 3-in-1
Soo:Tree: The BB you
can wear all day,
clean and light
Empty out the complicated routine and fill your day with a clear complexion. From UV protection to natural tone correction, in one single step.
✳SPF50PA++++
About Soo:Tree
A daily skincare brand built on nature-derived ingredients and a clean-beauty philosophy. As a tree draws moisture from the earth, we fill skin with natural nourishment and vitality to bring back its natural health.
From UV protection to natural tone correction, completed in a single step
Mocha
No. 23A medium sand beige for a healthy, natural-looking skin tone.
01A formula as comfortable as skincare
Spreads light and moist, comfortable all day.
02Smooth soft-blur correction
No lifting, just smooth, evened-out skin.
03Breathable daily coverage
Matte without feeling heavy, and it keeps shine in check.
NiacinamideKey ingredient
AdenosineKey ingredient
PanthenolMoisture · comfortable feel
Hyaluronic acidHydration
Makeup
cosmetics line
Cushion
Up to 12 hours of wear. Sebum control. No touch-ups needed through the day.
Mascara
A formula that lasts without smudging or flaking. Removes with warm water.
BB Cream
An even tone that is good for every day. Up to 12 hours of wear, no touch-ups needed through the day.
Sequoia Line
Slow-Age & Barrier Care
Main Ingredients: Sequoia Extract, Peptides, Kombucha
Smart Hybrids that simplify care steps and make a routine shorter and clearer. Light, breathable textures absorb quickly and help maintain hydration and the lipid barrier.
Cleansing Foam 2-in-1
Cleans even makeup. On contact with water it emulsifies into a soft foam for an easy rinse.
Toner-Essence 2-in-1
Toner and essence in one. Absorbs freshly and can be used on its own depending on the season.
Repair Serum
A repair serum focused on lipid barrier care. Helps keep skin condition stable.
Sequoia Cream
A recovery cream that wraps in moisture and active ingredients, helping moisture last.
Sequoia Sun Cream
A daily sun cream that sits close to skin and finishes comfortably with no white cast.
Soo:Tree Vision ↗
The busier and more tired you are, the more it matters to give yourself just five minutes today. Those five minutes become tomorrow's good condition and peace of mind.
Sequoia Line:
the core of the brand and its flagship DNA
Sequoia roots are shallow, but they interlock firmly with the roots of neighbouring trees, forming one vast support network that withstands strong storms.
A brand that understands women: we stand by women who are short on time in a fast-paced daily life.
The roots are connected: a tree rich in resources shares nourishment with neighbours that have grown weak. An ecosystem of sharing.
Woman for Woman: we do not judge or criticise appearance, bodies or personal choices. We communicate with respect and acceptance.
A towering sequoia drinks fog from the air through its leaves, gaining up to 40% of the moisture it needs.
Deep moisture: a light, fresh texture saturates skin with moisture and leaves no film.
Sequoia bark is rich in tannins and has no resin, a natural shield against fire, rot and pests.
Skin barrier: supports and strengthens barrier function, reducing sensitivity and softening the effects of outside stress.
Small buds kept under the bark wake up when the trunk is damaged and send out new shoots, helping the tree recover.
Resource for recovery: helps skin recover naturally, returning comfort and freshness.
A giant sequoia forest regulates its own temperature and humidity whatever the weather, keeping its own ecosystem.
Beyond trends: stable, predictable care you can use for years.
Grow Better Together
Growing healthier, together
Why people love
Soo:Tree BB Cream
★★★★★
I tried 23 and it matches my skin tone well. The coverage is natural, not heavy, so it is easy to use every day.
23 Mocha★★★★★
Even a small amount makes my skin tone look clean and even. It goes on light.
21 Latte★★★★★
It spreads lightly and does not feel stuffy on the skin. Tone is covered naturally and it is good value.
21 LatteFind us near you
For Distributors · Partnership
We are looking for distribution partners to grow with
We send wholesale price lists and product materials to distributors and retailers in Korea, the CIS and Central Asia.
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